Launching a new product through a blended learning journey
ORGANIZATION
OpenTable
ROLES
Instructional Designer
eLearning Developer
Video Editor
LMS Administrator
LEARNING SOLUTION
Virtual synchronous ILT webinar
Product overview video
Self-guided knowledge base and resource hub
Example sales pitches
Online knowledge assessment
TOOLS
Saba LMS
Articulate Storyline 360
Camtasia
Google Sites
Adobe InDesign
Google Hangouts
Rapidly designed and delivered a blended enablement experience
CHALLENGE
The marketing and hospitality SaaS company was introducing a new marketing tool and pricing structure to better align with its vision of helping restaurants reach more diners.
With an imminent launch date, the Sales and Services organization needed concise, engaging training that would ensure every team member could communicate the new value proposition clearly and consistently.
SOLUTION
I created a blended learning journey combining live facilitation, multimedia learning, and practical application to meet the tight launch timeline. The program provided end-to-end enablement coverage—from initial awareness to skill demonstration:
Overview video: Summarized the product vision and benefits for quick refreshers and onboarding of future hires.
Self-guided knowledge base: Provided detailed content on pricing, positioning, and FAQs for reference during customer calls.
Pitch Deck
Retaurant Training Guide
Internal FAQ
Library of example sales pitches: Modeled effective conversations, objection handling, and storytelling techniques.
Live role-based webinar: Facilitated by the Sales Learning and Development team
Online knowledge assessment: Reinforced retention and validated readiness before launch.
DELIVERABLES
Blended learning plan and launch timeline
Webinar presentation deck
Overview and product explainer videos
Knowledge base content with customer collateral
Example pitch recordings
Online knowledge check and reporting
RESULTS
Equipped 400+ Sales and Services teams to confidently communicate new pricing and product value to restaurant partners within days of launch.
Ensured consistent customer messaging across all regions through shared assets and reference materials.
Created evergreen learning components (videos, knowledge base) that supported ongoing enablement and onboarding.
Strengthened cross-functional collaboration between product, marketing, and enablement teams under tight deadlines.
What the team said
“I was super appreciative of Liz's help and support getting the Custom Promotions course out the door. This was within a very tight timeframe and Liz did an amazing job supporting the storyboard, creating the outline, brainstorming the best way to deliver the content and helping to get it pushed out to the Restaurant Sales and Services org.”
— Jamie Nickerson, Senior Training Manager, Global Sales & Services (former manager)
“I checked out the course. Overall I love what you have done and the timeline you completed it in is truly amazing. I also appreciate that you continue to listen and iterate based on feedback. Great job! So proud.”
— Seth Rankin, Director, Global Sales & Services Learning and Development