Case Study: Product Sales Enablement
Building a blended sales enablement experience to prepare sellers for the year ahead
Tools
Seismic • Google Workspace • Asana • Gemini + NotebookLM
My Roles
Instructional Designer • Product Enablement Program Manager • Learning Experience Designer • Data Analyst • Web Content Designer • Performance Support Designer • Facilitator
Deliverables
Blended Learning Program • 6 Live Industry Sessions • Seismic Learning Hub • Supplemental Resource Guides • Microlearning Video Series • Facilitator Training • Product Enablement Playbook • Communications Strategy • Evaluation Plan • Program Analytics & Reporting • Leadership Results Presentation
Goal
January Jumpstart was a new sales enablement program designed to prepare Trimble AECO sellers for the 2026 sales year and Sales Kickoff.
I co-designed the program and led key instructional design and program workstreams, creating a blended experience that brought together live industry learning, curated on-demand resources, performance support, and manager reinforcement in one coordinated initiative.
Audience: Global AECO sales organization
Modalities: Live virtual learning, self-directed learning, performance support
The Challenge
Sellers needed stronger industry fluency, product knowledge, and sales readiness heading into the new year and Sales Kickoff.
Rather than relying on SKO itself to close those gaps, January Jumpstart moved learning ahead of the event, giving sellers time to build foundational knowledge and access the resources they needed before arriving.
The challenge was to turn that idea into a cohesive, scalable learning experience—from scratch.
The Process
Designing the Learning Experience
I partnered with another Product Enablement Program Manager to translate the program strategy into a blended learning experience.
I designed and produced key components including:
Six live Industry Foundations sessions covering major AECO verticals
A centralized Seismic learning hub curating product, industry, sales skills, tools, and pipeline resources
Supplemental Resource Guides translating each live session into FAQs, sales tips, memorable insights, and just-in-time resources
Seller, manager, and facilitator communications to reinforce participation and application
The six Industry Foundations sessions ran across General Contractor & Specialty, Structural Steel, Structural Concrete, Electrical, Civil/Heavy, and Mechanical.
Making Live Learning Repeatable
Because the program required coordinating multiple technical SMEs and sales leaders, I created a Product Enablement Sessions Playbook to standardize the process.
The playbook established a repeatable workflow for presenter preparation, session design, facilitation, recording, evaluation, and post-session resource development—making future live enablement easier to scale.
Designing for Continuous Improvement
I also built the program's evaluation strategy, combining learner feedback, confidence ratings, attendance, Seismic engagement, and qualitative session analysis.
I analyzed the results and developed separate presentations for sales leadership and the Learning & Enablement team, turning the data into recommendations for future programs.
The Outcome
The program generated strong participation across both live and self-directed learning.
Seller feedback also highlighted the value of having year-start resources centralized in one place and gaining greater familiarity with different industry verticals and internal experts.
Credits & Acknowledgements
January Jumpstart was co-designed with a fellow Product Enablement Program Manager and made possible through collaboration with sales leaders, technical SMEs, session facilitators, Product Marketing, and the broader Learning & Enablement team.
My ownership included:
learning experience design,
live-session production,
Seismic experience design and curation,
facilitator enablement,
communications,
performance-support resources,
evaluation strategy,
data analysis, and
stakeholder reporting.
Final Reflection
January Jumpstart reinforced something central to my approach to instructional design: effective enablement is often an ecosystem, not a course.
By connecting live learning, self-directed resources, performance support, communications, and evaluation, we created an experience sellers could engage with before, during, and after training—and a model the enablement team could keep building on.